First Ever Bruyère Village Store Pops-Up At Place D’orleans


Flash Retailing Trend Supports Launch of Ottawa’s First 21st Century Seniors Village Bruyere Village Ottawa, ON, Oct. 2, 2012 – Today, for the first time ever, Ottawa seniors will get a chance to visit the new Bruyère Village Pop-Up Store, at Place d’Orleans shopping Centre all this week.  The mini-apartment replica allows seniors the chance to see and experience a Bruyère Village apartment. The pop-up store is designed to raise awareness of the November opening of the Bruyère Village; a new, affordable community for senior citizens located along the Ottawa River in Orleans.  At Bruyère Village, today’s seniors can enjoy active, healthy and independent lifestyles. And then, if and when support and assistance are needed, Bruyère’s trusted health care services and professionals are there to help. “A pop-up store is part of a new marketing trend, flash retailing, where sales spaces are quickly opened and closed,” explains Amy Desjardins, president of the Bruyère Foundation.  “The pop-up store allows seniors to experience the unique Bruyère Village environment for themselves. The idea is to engage seniors and create a relevant and interactive experience for them.” The store is located near the Dollar Store close to Centre Court at Place D’Orleans. The pop-up store is designed by Randall’s Decorating Centre, Ottawa’s No. 1 interior decor retailer. The company is providing essential interior design and décor throughout Bruyère Village including lounges and other common areas.  Randall’s was a key partner in transforming the Élisabeth Bruyère Hospital’s 36-Bed Palliative Care unit into a home-like environment. Visitors to the store will experience the luxury of the not-for-profit Bruyère Village and will learn all about village life including social events, recreation, learning and other fun activities.  There is a gym, a hair salon, chapel and banking services in the Village. In addition, there are also many more stores, restaurants and community facilities a short distance away. “Our Village is an innovative concept in care which improves the quality of life for older people and their families while cutting care costs, making best use of resources and alleviating pressure on health care services,” explains Amy Porteous, Bruyère’s senior director of planning and residential programs. In November, the Village’s independent living apartments will open for active seniors.  This comprises three buildings and 78 one- and two-bedroom apartments. Many apartments have river and sunset views.  Rents range from $1,990 to $2,757 per month. Bruyère Village will ‘pop-up’ later in the day, October 1st,  at Place d’ Orleans Shopping Centre at Centre Court near the Dollar Store.  It will pop-up in that location daily through to the Thanksgiving weekend.  In addition, it will pop-up again at St. Laurent Shopping Centre on November 2nd as part of the 580 CFRA Bruyere Radiothon. -30-   Bruyère Continuing Care is the organization behind the pop-up store.  It is Ottawa’s leading health care services provider for aging Canadians and is not for profit. At some point, Bruyère is likely to touch almost every family in the National Capital region. The new Bruyère Village is the next innovation in the Bruyère mission, first started in 1845, and continuing to respond to the needs of aging Canadians’.